Ad Unit Info: Kontera Freedom Unit.
Lice! Every parent’s nightmare. For this unit I did two proposals of the current banner – A simple banner with a simple transition to the product and a version that presented a more visceral feel of a lice infestation. I knew the second one would likely be rejected but I submitted it anyway. To my surprise, the client chose to go with the second version, commenting that it was…
I think it was a compliment.