What could be a simpler way of promoting a phone on your phone than by making your phone into that phone, right?
The Nokia 800 mobile microsite would “convert” the user’s phone interface into that of of the Nokia Lumia 800’s so the user could sample the Window’s Phone interface.
The initial banner would be in the form of a Text Message to the user’s phone. Upon the tap, the user would be shown a commercial of the Lumia 800. After, the Windows Phone OS interface would be Featured and the user would be prompted to, scroll though the menus and click the different tiles to learn more about each feature of the OS.