Created during Betawave’s partnership with General Mills, Platefull was a food-centric site promoting General Mills’ various properties and Betawave’s unique ad solutions for partner sites.
I wanted a very clean look with lots of white space. To keep as much content “above the fold”, I shortened longer articles by having each one expand and collapse accordion style. For a user who wanted the “gist” of the site, (Like a sales person,) I made the right rail of the site highlight Platefull’s unique products, its portfolio of sites and included in the header of the site a “Food for Thought” section that randomly displayed random sales statistic as the user clicked though the site.
While working on the site, I came up with was the “Recipe Spinner” a fun interactive banner that, after answering a few questions, that rewarded a user a random meal suggestion complete with a recipe drawn from one of the Platefull’s properties.