Established in 1876, “The longest continuous running Lodge in Elkdom.” is currently undergoing a modern update.
I was approached by San Francisco Elks Lodge #3 to design a Members and Staff T-Shirt. They wanted a serious brand update that would appeal to a broader age range of members yet still be “Something Artie [A longtime Elks bartender] would wear.” I decided upon a retro but modern approach to the design and tried more for a “clothing brand” look rather than a “club member” feel to generate more of a mass appeal.
Artie continues to wear polo shirts. Design can only go so far.