Since 2014, CCSF has experienced a 26 percent drop in enrollment, at least 10 percent higher than other California community colleges that are seeing an average of 8 to 15 percent declines in enrollment. This year, CCSF is tuition-free for residents living in San Francisco.
City College of San Francisco’s current ad campaign skews towards a more urban feel with political undertones. I felt this might prove offputting to potential attendees since it implies a bias in social demographics and hints of political activism. Meanwhile, highlighting the free education suggests lower quality.