Tile is a Bluetooth tracker that aids the user in keeping track of various easily misplaced items. As successful as the product is, the company discovered that a significant portion of users was not activating any additional Tiles past their initial Tile device. 

In addition, the customer lacked the imagination to think of other devices they could locate past the most popular items to locate – Keys, Wallets, Purses, and Backpacks. This was affecting potential sales and increasing the number of purchased but unused Tile devices.

I was tasked with adding a user flow to the existing Tile app that would, in addition to more effectively educating the user of the ways a Tile device could be used, would also encourage the customer to activate more Tiles.

The current flow (below) while it providing simple steps to activate the device, could be leveraged as a place to educate the user of the various ways their Tile could be used and to present them with the opportunity to activate more devices after one Tile was activated.

In order to present the user with more education on the variety of objects that could be found using their particular Tile device, two educational points during the activation flow were created. First, It was determined that 60% of Tiles are received as a gift so there is a strong chance that the user has no initial idea what a Tile does so the first point of education was a splash screen added to the group of screens that appear when the app is initially launched. It provides the user with a short list of the various devices that can be found with a Tile. 

Secondly, during the device activation process, the “Choose a Category" section was broadened to include various devices that correspond to the type of Tile device being activated. The categories are arraigned by the most common devices that the Tile is typically attached to and then the list of categories broadens to suggest other less common devices that can also be found using a Tile. These devices help to provide some inspiration to the user of other important things that can be found using their Tile. 

I reduced the assortment of menu items that the user had to click through to read the entire recipe. Instead, I placed the Ingredient list on one scrollable screen that can easily be accessed by a three-item recipe menu. 

I opted for a “Related Info" menu item instead of just the “Variations" tab in order to present more information to the user about the recipe they are on including variations of the recipes and related recipes.