BMW Freedom Unit – Transparent Overlay Ad

Thinking Outside the Box (Literally)

Amobee’s Freedom Unit takes the “banner” out of banner ads. Instead of a static box fighting for attention, this 300×300 px animated product overlay feels more like an organic guest than an uninvited intruder. Triggered only when a user hovers over a contextually relevant keyword, it meets the audience exactly where their interest already lies. By ditching the traditional rigid frame for a more fluid appearance and surgical placement, we didn’t just clear the digital clutter—we drove a significantly higher click-through rate than conventional banners.

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