Tile Intern Proposal – Activating Multiple Tiles
More Tile Activations. More Effective Finding.
Tile is a Bluetooth tracker that aids the user in keeping track of various easily misplaced items. As successful as the product is, the company discovered that a significant portion of users were not activating any additional Tiles past their initial Tile device.
In addition, the customer lacked the imagination to think of other devices they could locate past the most popular items – Keys, Wallets, Purses, and Backpacks. This was affecting potential sales and increasing the number of purchased but unused Tile devices.
I was tasked with adding a user flow to the existing Tile app that would, in addition to more effectively educating the user of the ways a Tile device could be used, would also encourage the customer to activate more Tiles.
The Original Activation Flow
The current flow (below) while providing simple steps to activate the device, could be leveraged as a place to educate the user of the various ways their Tile could be used and to present them with the opportunity to activate more devices after one Tile was activated.
Redesigned Activation Flow
In order to present the user with more education on the variety of objects that could be found using their particular Tile device, two educational points during the activation flow were created along with a final slide that encourages the user to activate more tiles. First, It was determined that 60% of Tiles are received as a gift so there is a strong chance that the user has no initial idea what a Tile does the first point of education was a splash screen added to the group of screens that appear when the app is initially launched. It provides the user with a short list of the various devices that can be found with a Tile.
Secondly, during the device activation process, the “Choose a Category” section was broadened to include various devices that correspond to the form factor of the Tile device being activated. The categories are arraigned by the most common devices that the Tile can effectively be attached to and then the list of categories broadens to suggest other less common devices that can also be found using a Tile. Incorporating this list of devices would help to provide some inspiration to the user of the many other important things that can be found using their existing Tile or to motivate them to purchase more Tiles.
Lastly, a final screen was added to the Tile activation flow. On this screen, the user is encouraged to activate more Tiles or purchase more Tiles if they need more. This was to ensure that activating more Tile was at the forefront of the user’s mind during this process.
In conclusion, adding a category screen that illustrates how each form factor of Tile could be used effectively across a series of findable objects coupled with an end screen that encourages users to activate or purchase more Tiles can dramatically boost Tile activations across all products.
