Training Zone Studio – Branding and Promotions

Let Me Do the Heavy Lifting.
Training Zone Studio’s original branding and website weren’t having any effect on increasing studio membership so I was given the opportunity to redo the overall look and feel of the promotional materials and create a more robust and informative website.  My choice of image for the logo was the basic elements of a workout – a weight. In addition, I did the layouts for the promotional postcard based on the client’s messaging, chose the ideal WordPress template, picked images for the site, generated page layouts in WordPress, and worked with the client and an editor to write copy site that was more inclusive to potential clients seeking a wider range of personal training – not just bodybuilders. The result of this effort was a noticeable uptick in membership inquiries and sign-ups for personal training sessions.


Business Card

Promotional Postcard


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Skills: Illustrator, InDesign, Design, WordPress

Client: Training Zone Studio

Release Date: October 26, 2023